ARE PROTEIN BARS HEALTHY?
Gone are the days when protein bars were chalky, hard to swallow and tasted pretty damn awful. Today, protein bars sit alongside some of the biggest players in confectionery, with many shoppers swapping their usual sweet treat for a healthier, protein-packed alternative. And, unsurprisingly, it’s our epic Carb Killa® protein bar that are leading the way, with statistics from IRI showing that our best-selling protein bar is growing at +39% YoY, vs chocolate singles (that’s your traditional chocolate bars), which are in decline by -4.3%*.
But are protein bars really all that? Well, we can’t speak for everyone, but we do know our Carb Killa® protein bars are the perfect healthier alternative, whether you’re set on curbing that sweet tooth or looking to load up on protein post-workout.
Still not sure? Well, we’ve broken down some FAQs for you, so you can reach for your favourite protein bar with peace of mind!
ARE PROTEIN BARS GOOD FOR YOU?
There’s no straight answer to this question; It depends on the nutritionals of each individual protein bar and, of course, your own nutritional needs and dietary requirements. However, with less than 2g of sugar per bar, Carb Killa® chocolate protein bars are a healthier alternative to traditional chocolate bars, which usually contain high amounts of sugar. Excessive consumption of sugar can lead to a number of different health problems, such as heart disease and diabetes.
Carb Killa® high protein bars are also loaded with over 20g of protein per bar. Protein is an essential part of our diet, providing benefits such as muscle growth and recovery, transporting and storing nutrients around the body and also boosting your immune system.
WHEN SHOULD I EAT A PROTEIN BAR?
Once upon a time, protein bars were reserved for meat heads and were only ever consumed pre or post workout. Nowadays, people are more aware of the importance of protein in their diet, regardless of their weight-lifting habits (or lack of!). Carb Killa® bars can be eaten at any time, whatever you’re up to, and you don’t need to have set foot inside a gym to be able to indulge in one of these bad boys! Whether it’s an on-the-go snack, a midday pick-me-up during a busy day at the office or an indulgent treat on an evening, Carb Killa® bars can be consumed whenever!
ARE PROTEIN BARS GOOD FOR WEIGHT LOSS?
One of the many benefits of protein is it’s ability to keep you feeling fuller for longer, so packing in the protein could mean you’re less likely to reach for unhealthier snacks in order to curb those stomach rumbles. However, when aiming for weight loss, it is simple; you must be in a calorie deficit. This means that you must burn more calories than you consume each day. If you’re trying to lose weight, Carb Killa® high protein bars should be consumed as part of a calorie-controlled diet.
ARE PROTEIN BARS GOOD FOR BUILDING MUSCLE?
Again, one of protein’s many benefits is it’s ability support muscle growth, maintenance, and recovery, so if this is your goal, then loading up on protein is essential! Carb Killa® low sugar protein bars feature over 20g of protein per bar, so they’re a great way to pack in the protein.
If all that protein bar talk has got you feeling peckish, head over to our website and shop our epic range high protein snacks!
*Source: IRI Marketing Place. Based on research conducted across the total participating UK audience within the total protein bar category and calculated by comparing value of total sales as of 29 Nov 2020.